COMPANY APPROACH

You’ll notice that Storrington Communications’ approach is different from that of traditional PR agencies. We’ve turned our back on their method of saturating the media with countless unsolicited press releases. This simply results in frustrated journalists, drowning in fruitless news stories.

Our approach is to promote only the news from our clients that is genuinely interesting, innovative and revealing; in short we only promote news that is newsworthy. For us, it’s not about telling the story by press release, we decide where it should be placed to gain the maximum brand benefit and discuss it with the very journalists that we know will be interested.

This approach serves us and our clients in several ways. Because we distribute quality news, we’ve achieved an enviable reputation of integrity, reliability and trust with the media that we target. They believe in us, and are prepared to talk to us more and listen for longer. This means our clients get more accurate news stories, rich in positive ‘brand-building’ detail. It’s strategic PR that has proven successful time after time.